Welcome to the Alliance Group

Founded in 1993, The Alliance Group of Western New York has provided thousands of individuals, families and businesses in the greater Rochester area with customized, comprehensive insurance solutions within their budgets. Every customer received personalized consultation, dedicated attention, and has access to our many world-class insurance carriers.

Our mission is to be your most Trusted Advisor for all of your insurance needs, from home and auto plans to life insurance, to the specialty protections required for your business. We are consultative and develop an insurance program specific to your needs, providing just the right amount of protection suitable for your assets, goals and situation.

Trusted Choice® agencies are insurance and financial services firms whose access to multiple companies and commitment to quality service enable us to offer our clients competitive pricing, a broad choice of products, and unparalleled advocacy.

Trusted Choice® agencies are dedicated to you and are committed to treating you as a person, not a policy. To that end, they've all vowed to abide by the pledge of performance.